Michael Dumlao currently serves as the Director of Brand for Booz Allen Hamilton, a multinational leader in management and technology consulting that provides engineering, cyber, data science and systems integration for private and public sector clients. Tasked with pivoting the firm’s 102-year old brand, he leads the strategy and activation of brand systems which integrate market research and analysis, content and engagement strategy, digital platform architecture, publication and environment design, interactive media development and user-centered experiences.
A Certified Usability Analyst proficient in Design Thinking methodologies, Michael is a career Creative Director and digital strategist that has led teams of designers, writers and researchers for a number of government clients including the Department of Defense, the Internal Revenue Service, the Federal Reserve Bank, the Department of Veterans Affairs, the Nuclear Regulatory Commission, the Federal Bureau of Investigation, the Department of Homeland Security and the Federal Emergency Management Agency to name a few.
He served as Senior Advisor on Digital Strategy for the Director for Training Readiness and Strategy under the Office of the Deputy Assistant Secretary of Defense where he managed digital, marketing and brand strategy around the use of digital technology in diplomacy, communications and development. Michael served as the Creative Director of the Federal Reserve Bank’s Centennial Gateway where he led a team of visual designers and content developers in the creation of a public web portal for the Reserve’s historical archive. He led research for the Nuclear Regulatory Commission Office of the Inspector General evaluating the use of social media by the regulatory body within the nuclear industry. Michael also led all creative development and interactive design for the Federal Bureau of Investigation’s Training Division where he served as special advisor for the Office of Safety and Environmental Program, The Leadership Development Program, and the Law Enforcement Bulletin magazine. He was also the chief designer and content architect of the FBI’s Learning Portal (an agency-wide SharePoint-based collaborative learning environment) where he presided over user interface strategies and design, multimedia production and all content development.
Through his time at Booz Allen, Michael has also served as the Chair of GLOBE (the firm’s Lesbian, Gay, Bisexual and Transgender employee forum) and creative advisor to the firm’s Diversity and Inclusion team. He has led marketing, community outreach and LGBT engagement strategy while also advising and directing storytelling and messaging for the firm’s D&I agenda.
Prior to Booz Allen, Michael honed his brand acumen by stewarding a national charity organization called Fashion Fights Poverty through 10 years of advancing Corporate Social Responsibility in the fashion industry. He also led digital creative strategy and production for Georgetown University’s Center of New Designs in Learning and Scholarship. Furthermore, he oversaw research and digital development for the United Nations Association of the National Capital Area as the Director of Communications and, eventually, the Director of Global Classrooms.
Michael received his Masters in Communications, Culture and Technology from Georgetown University then continued his education through executive management courses in Kellogg University. He has a Bachelor in Arts specializing in photography and multimedia design from the University of California, Santa Barbara augmented with coursework at the Sydney College of Arts. Born in the Philippines and raised in Australia, he currently resides in Washington, DC with his Peruvian husband and the ever-charming America the Dog.